Globo's Centennial: A Journey from Newsprint to Global Entertainment Powerhouse
A century of storytelling and innovation. At Mipcom, a captivating clip unveiled Globo's remarkable journey, from its humble newspaper origins in 1925 to becoming a media behemoth with global aspirations. But the real story is just beginning.
At the Cannes Carlton Hotel, Angela Colla, Globo's International Business and Co-productions leader, revealed a web of international partnerships that signal a new era. Brazil, a country as vast as a continent, is reaching out to the world, and Globo is leading the charge. The challenge? Evolving from a telenovela powerhouse to a diverse entertainment hub, all while staying true to its Brazilian roots.
Format deals are the key. This year, Globo solidified its position in the format sales business. One notable deal is with Anonymous Content for a U.S. adaptation of 'The Others,' a gripping series that tackles intolerance. Created by Lucas Paraizo, it's already sold to Germany and Greece, showcasing Globo's global appeal.
But here's where it gets controversial. Globo's partnerships extend to Turkey's Ay Yapim, bringing the Turkish adaptation of 'Brazil Avenue,' titled 'Leyla,' to over 20 countries. This raises questions about cultural adaptation and the preservation of original storytelling.
Globo's format deals continue with Greece's Primavisione and Alpha for 'All the Flowers,' and with Portugal's SIC for 'Pages of Life.' These deals highlight Globo's ability to export its unique brand of storytelling worldwide.
Joining forces with global creatives. In a significant move, Ron Leshem, creator of the original 'Euphoria,' is co-producing 'Paranoia' with Janeiro Studios and Globoplay. Described as a blend of 'Black Swan,' 'Whiplash,' and 'Queen's Gambit,' this series promises to captivate audiences.
And this is the part most people miss: Globo is not just about co-productions. It's about cultural authenticity. In a groundbreaking partnership with Fox Entertainment Studios, Globo is developing an English-language Christmas movie set in Brazil, ensuring the country's unique traditions are accurately portrayed.
BBC Studios joins the party, signing a landmark deal for a docu-series about the Amazon rainforest. This series will immerse audiences in the heart of Brazil's natural wonder, offering an authentic glimpse into the country's essence.
Co-productions abound: Telemundo Studios, Beta Film, Fremantle, and Gaumont USA are all on board. From 'Crime Inc.' to 'Deluxe,' Globo's collaborations showcase its versatility and global appeal.
New shows, new heights. Globo's latest series, 'Perfect Days,' has become a hit, captivating audiences with its stylish thriller narrative. And 'Anything Goes,' a remake of a classic telenovela, proves that Globo's storytelling prowess continues to thrive.
Angela Colla sums it up: "Globo's success lies in our commitment to quality storytelling and representing the best of Brazil." But is this enough to satisfy global audiences? Are these partnerships a sign of a new era in entertainment, or a risky venture into uncharted territory?
As Globo celebrates its centennial, the world watches with anticipation. The future is now, and Globo is writing the next chapter in global entertainment. Stay tuned, as the story unfolds!
